One challenge many coaches face is how to raise their rates without feeling like they will lose existing clients or that new clients won’t sign on due to a higher price point. However, the Breakout Coach Academy has uncovered the secret to increasing rates significantly while keeping clients fully satisfied.

The secret is adding more value. When raising prices, the level of value you provide must increase at an equal or greater level. It’s not just about making more money – clients need to feel they are getting proportional results from the increased investment.

Here are some strategies BCA coaches have effectively used:

• Enhance your offers. Develop premium group programs, online courses, communities that amplify value beyond just 1:1 coaching.

• Provide more touchpoints. Shift to unlimited monthly communication vs limited packages so clients feel supported. This could include Voxer or Slack so they have access to you and your team.

• Share success stories. Feature compelling client case studies and social proof on your site, on your social platforms or if you are running ads.

• Give additional resources. Curate valuable toolkits, templates and ongoing content that clients receive as part of your upgraded service.

The key is leveraging BCA education to thoughtfully design high-perception, high-conversion offers where clients perceive max value even at higher prices.

This allows raising rates to accelerate growth without the usual risk of client loss. Remember – it’s not about the money, it’s about the value. Give great value, then you can comfortably raise rates. You might have to give 20k in value before people start buying your service at the 20k price point. 

How do you do this? – Measure impact. Closely track ROI so you can gain 2x or greater results from the higher rates. This will have you brushing your shoulders off.

One thing I would suggest is conducting client surveys to quote specific returns.

If you’d like some effective strategies for conducting client surveys to collect strong testimonials with a template included, download it here at no cost.

We all know that a huge part of building a successful coaching business is converting leads into paying clients. One of the biggest steps in that process is crafting a coaching proposal that wows prospects and gets them excited to work with you.

However, many coaches struggle with how to write compelling proposals that actually sell clients on signing up. In this blog post, I’ll share some of the most effective proposal templates and strategies I’ve seen really close deals.

Headline: Craft proposal templates for different offerings

Don’t try to use a one-size-fits-all proposal. Design templates tailored to your specific coaching packages or offerings. For example, have templates for individual clients, group programs, consultant packages, etc. Give samples of what’s included, a structure for achieving goals, and cost breakdowns.

Example: I have a tailored group coaching proposal template highlighting the 6-month program curriculum, monthly group calls, private Facebook group access, typical results clients see like 2x more clients per month, and total investment broken into a 3-payment plan.

Headline: Include client success stories

Bring your process to life by including real case studies and success stories from past clients. Share their challenges, what they gained from your program, and direct testimonials if possible. This social proof assures prospects they too can achieve similar results.

Example: One template includes a case study of a client who grew her Etsy business from $2k to $15k monthly revenue after implementing strategies from my individual coaching package. I also include verbatim testimonials praising her transformed systems and mindset.

Headline: Quantify expected benefits

Don’t just state what clients will learn or do in your program. Really quantify the end benefits in monetary or other concrete ways. For example, “increase annual revenue by 20-30%” or “save 5 hours per week by streamlining systems.” This sells the real ROI prospects can expect.

Example: My consultant proposal guarantees growing a business 20-30% within 6 months by streamlining operations, with a specific example of one client saving 5 hours a week by automating repetitive tasks. I show monthly and annual revenue increases they can anticipate.

Headline: Make the offer time-sensitive

Most people procrastinate on big decisions. To overcome hesitation, give your proposal expiration dates or limited-time bonuses like bundled extras. This creates healthy urgency to sign up soon rather than delay.

Example: Proposals include text noting a discount will expire in 7 days and that early-bird slots for the next group start are limited, while individual packages are available for 3 months before a planned price increase.

Headline: Call to action is crystal clear

At the end, have big bold text stating exactly what you want prospects to do – such as “Sign up today” or “Schedule your free discovery call.” Make the next step obvious so they know how to get started working with you.

Example: At the end I have bold text saying “Secure your spot today and let’s get started on accelerating your business results. Click here to pay the initial deposit and we’ll schedule our discovery call.”

With the right coaching proposal templates focused on benefits, social proof, urgency and clear calls to action, you can significantly boost your closing rates and grow a successful coaching business.