One challenge many coaches face is how to raise their rates without feeling like they will lose existing clients or that new clients won’t sign on due to a higher price point. However, the Breakout Coach Academy has uncovered the secret to increasing rates significantly while keeping clients fully satisfied.
The secret is adding more value. When raising prices, the level of value you provide must increase at an equal or greater level. It’s not just about making more money – clients need to feel they are getting proportional results from the increased investment.
Here are some strategies BCA coaches have effectively used:
- Enhance your offers. Develop premium group programs, online courses, communities that amplify value beyond just 1:1 coaching.
- Provide more touchpoints. Shift to unlimited monthly communication vs limited packages so clients feel supported. This could include Voxer or Slack so they have access to you and your team.
- Share success stories. Feature compelling client case studies and social proof on your site, on your social platforms or if you are running ads.
- Give additional resources. Curate valuable toolkits, templates and ongoing content that clients receive as part of your upgraded service.
The key is leveraging BCA education to thoughtfully design high-perception, high-conversion offers where clients perceive max value even at higher prices.
This allows raising rates to accelerate growth without the usual risk of client loss. Remember – it’s not about the money, it’s about the value. Give great value, then you can comfortably raise rates. You might have to give 20k in value before people start buying your service at the 20k price point.
How do you do this? – Measure impact. Closely track ROI so you can gain 2x or greater results from the higher rates. This will have you brushing your shoulders off.
One thing I would suggest is conducting client surveys to quote specific returns.