We all know that a huge part of building a successful coaching business is converting leads into paying clients. One of the biggest steps in that process is crafting a coaching proposal that wows prospects and gets them excited to work with you.
However, many coaches struggle with how to write compelling proposals that actually sell clients on signing up. In this blog post, I’ll share some of the most effective proposal templates and strategies I’ve seen really close deals.
Headline: Craft proposal templates for different offerings
Don’t try to use a one-size-fits-all proposal. Design templates tailored to your specific coaching packages or offerings. For example, have templates for individual clients, group programs, consultant packages, etc. Give samples of what’s included, a structure for achieving goals, and cost breakdowns.
Example: I have a tailored group coaching proposal template highlighting the 6-month program curriculum, monthly group calls, private Facebook group access, typical results clients see like 2x more clients per month, and total investment broken into a 3-payment plan.
Headline: Include client success stories
Bring your process to life by including real case studies and success stories from past clients. Share their challenges, what they gained from your program, and direct testimonials if possible. This social proof assures prospects they too can achieve similar results.
Example: One template includes a case study of a client who grew her Etsy business from $2k to $15k monthly revenue after implementing strategies from my individual coaching package. I also include verbatim testimonials praising her transformed systems and mindset.
Headline: Quantify expected benefits
Don’t just state what clients will learn or do in your program. Really quantify the end benefits in monetary or other concrete ways. For example, “increase annual revenue by 20-30%” or “save 5 hours per week by streamlining systems.” This sells the real ROI prospects can expect.
Example: My consultant proposal guarantees growing a business 20-30% within 6 months by streamlining operations, with a specific example of one client saving 5 hours a week by automating repetitive tasks. I show monthly and annual revenue increases they can anticipate.
Headline: Make the offer time-sensitive
Most people procrastinate on big decisions. To overcome hesitation, give your proposal expiration dates or limited-time bonuses like bundled extras. This creates healthy urgency to sign up soon rather than delay.
Example: Proposals include text noting a discount will expire in 7 days and that early-bird slots for the next group start are limited, while individual packages are available for 3 months before a planned price increase.
Headline: Call to action is crystal clear
At the end, have big bold text stating exactly what you want prospects to do – such as “Sign up today” or “Schedule your free discovery call.” Make the next step obvious so they know how to get started working with you.
Example: At the end I have bold text saying “Secure your spot today and let’s get started on accelerating your business results. Click here to pay the initial deposit and we’ll schedule our discovery call.”
With the right coaching proposal templates focused on benefits, social proof, urgency and clear calls to action, you can significantly boost your closing rates and grow a successful coaching business.